Private hire operator - Trading names

Trading Names

You will be asked to declare you (proposed) trading name(s) within your application.

The Council will seek to prevent the use of names which may offend or cause confusion from being used in connection with the provision of private hire services in the area.

In particular, applications will not be granted where the proposed trading name is the same or substantially similar, either phonetically or visually, as: 

  • An expletive, derogatory or offensive term
  • A term associated with inequality
  • A term with political implications
  • A registered trademark (unless the applicant can demonstrate a right to use that mark)
  • The trading name of an existing Private Hire Operator, either licensed in the Bassetlaw area, or trading in a neighbouring area
  • The trading name used by a Bassetlaw hackney carriage proprietor, where the proprietor has previously notified the Council of the use of that name and the name has been used regularly since
  • A name which implies official recognition or endorsement by the Council or another regulatory body
  • A term in any language other than English which when translated would fall within any of the preceding categories.

Legally, only hackney carriages may display the words ‘taxi’ or ‘cab’ on their vehicles. For this reason, trading names which include the words ‘taxi’, ‘cab’, ‘hackney’ or ‘public hire’, or which are phonetically or visually similar, will not be permitted by private hire operators.

If, the you are also providing bookings to hackney carriages, a variation of the permitted trading name including one of these terms may be displayed on advertising specifically in respect of those vehicles, but not in respect of any matter relating to the wider business or to private hire vehicles

Where an operator licence has been revoked, the name (or a similar name) cannot be used by another operator until such time as six months has elapsed since the date of revocation or the date on which all appeal processes have been concluded (whichever is the longer).

 

 


Last Updated on Friday, April 12, 2019

Trading Names

You will be asked to declare you (proposed) trading name(s) within your application.

The Council will seek to prevent the use of names which may offend or cause confusion from being used in connection with the provision of private hire services in the area.

In particular, applications will not be granted where the proposed trading name is the same or substantially similar, either phonetically or visually, as: 

  • An expletive, derogatory or offensive term
  • A term associated with inequality
  • A term with political implications
  • A registered trademark (unless the applicant can demonstrate a right to use that mark)
  • The trading name of an existing Private Hire Operator, either licensed in the Bassetlaw area, or trading in a neighbouring area
  • The trading name used by a Bassetlaw hackney carriage proprietor, where the proprietor has previously notified the Council of the use of that name and the name has been used regularly since
  • A name which implies official recognition or endorsement by the Council or another regulatory body
  • A term in any language other than English which when translated would fall within any of the preceding categories.

Legally, only hackney carriages may display the words ‘taxi’ or ‘cab’ on their vehicles. For this reason, trading names which include the words ‘taxi’, ‘cab’, ‘hackney’ or ‘public hire’, or which are phonetically or visually similar, will not be permitted by private hire operators.

If, the you are also providing bookings to hackney carriages, a variation of the permitted trading name including one of these terms may be displayed on advertising specifically in respect of those vehicles, but not in respect of any matter relating to the wider business or to private hire vehicles

Where an operator licence has been revoked, the name (or a similar name) cannot be used by another operator until such time as six months has elapsed since the date of revocation or the date on which all appeal processes have been concluded (whichever is the longer).


Last Updated on Friday, April 12, 2019

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